My three cofounders and I are getting ready to launch a new site, “Blahsports.com”:http://www.blahsports.com/. We are only days away from launch and are wrapping up some details. While most of the team is plugging away the keyboard, I am busy drawing up a business plan to present to startup incubators (e.g. “Y Combinator”:http://www.ycombinator.com/ -type of programs). I know we have a wonderful idea and are targeting a niche market — think the next ESPN!– but I still have to draw up financial plans that will include pricing for our banners (our first way to monetize will be ads). This is where my problem starts:
*a) How much should we charge for our banner ads?*
*b) Where can I find compatible sponsors (banner clients) for Blahsports?*
*c) Should Blahsports even put banners up on the homepage right from day 1?*
*d) Or, should we use Adsense to get our first dollars?*
I know the Internet is chalk full of info, but there is just so much to go through and I was hoping that I could get some juice out of the readers of Found|Read. However I am sorry if these question are to elementary… but the worst question is the one that goes unasked 😉 !!