Sequoia Goes PopSugar

9 thoughts on “Sequoia Goes PopSugar”

  1. It’s really hard for me to accept the fact that popsugar is worth the 5mil. How did they come up with the valuation.

    Om… you’re from B2.0 and I think you should be familiar with the article that B2.0 published just a while back about 10 ideas VC are looking to invest.

    They are looking to drop 1-2mil on ideas that is seem more complex and high tech than popsugar is doing.

  2. It doesn’t sound like they’re purchasing the site, but rather investing that money into the company to spend on marketing / infrastructure / partnership deals as opposed to just rights to own the company.

  3. This is great news for blogs!

    BTW, comScore Media Metrix reports PopSugar has 400,000 UNIQUE VISITORS not 1.5 million- and declining month to month???

    May be 1.5 million total visitors (not unique) That makes PopSugar one of the good blogs but way behind some great ones with larger reach. You check out are: USWeekly Blog (3x PopSugar) JustJared (2x PopSugar) TheBosh (2x PopSugar) and the People Magazine Blog.

  4. Sequoia must see that the very same big media players PopSugar competes with now make excellent potential acquirers.

    CondeNast et al could buy Sugar Publishing and, in one fell swoop, acquire a hip, new vehicle for its clients to market through.

    Blogs are about content, not platform. That would make it an easy acq. for big outfits already experienced in managing a portfolio of hundreds or thousands of different titles.

  5. @ Khang Toh
    It’s really hard for me to accept the fact that popsugar is worth the 5mil. How did they come up with the valuation.
    They are looking to drop 1-2mil on ideas that is seem more complex and high tech than popsugar is doing.

    Web business is more viral marketing than pure technology. Even Google is not valuated solely after its technology. What was the difference between Google Videos and YouTube? Technology? No.. Only marketing success, and they valuated it at $1.65B.

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