Sugar Buys ShopStyle, Changes Name

4 thoughts on “Sugar Buys ShopStyle, Changes Name”

  1. I’m glad they’re aggregating site to booast their traffic in order to capture more advertisers wider and deeper. There’re also content type sites such as style hive, herfablife.com, she finds etc that have traffic and/or upcoming that can also challenge them some day if given the right opportunities.

  2. Wonder if anyone bothers keeping a wall between business and editorial these days — would seem real tempting to write a lot of advertorial content promoting products for sale via ShopStyle. And in the case of syndication to People and InStyle, would there be any disclosure standards about product endorsements?

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