Sequoia Plays With StarDoll

17 thoughts on “Sequoia Plays With StarDoll”

  1. Just thinking a bit more strategically, this is a great example of blue ocean strategy where you think different from the crowd and create new markets. Most of the other startups out there are trying to get the attention of this demographic by dishing out more games or enabling them to socialize with each other better. This can disrupt the existing monopolies of Mattel (Barbie)

    http://rajatgupta.wordpress.com/2006/06/23/stardoll-you-paper-doll-heaven/

    rajAT

  2. if I could, I would invest in Stardoll. I posted a tiny post on it, with a link, on my blog two month ago, just because it was cute and reminded me of paper dolls of my childhood. Since then, it has been a stat phenomenon, bringing to my humble little blog hundreds of visitors, from canada, France, Morocco, israel, Africa, you name it. If one can judge perspective on this, it’s going to be big.

  3. I think that Stardoll isn’t creating new markets. It is just offering something new and compelling to relatively underserved and big market segment – girls.

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  5. Personally, I think that Stardoll is indeed cool as it is one of the only girls websites on the whole of the web, most of them are boys webby sites. I think the main aspect they could improve on is the fashion, why not ask us on the website for ideas on the fashion that we waer these days!

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