The New New Carrier Deck

7 thoughts on “The New New Carrier Deck”

  1. It strikes me that the big carriers still don’t understand or want to embrace the apps model. Hence the “approved” apps list, which does remind one of the days of yore. At the recent Sprint dev conference there was some moaning and groaning about the idea of thousands of apps and “how does anyone make money if there are thousands of apps?”

    Without a benevolent dictator like Apple to drive the development, how long will it take for apps to gain traction on Android, etc.? Or will the apps succeed in spite of the operators?

  2. It seems like a way to have a platform provider support the backoffice processes of managing an App store. As many developers used to beg for access to billing APIs before being offered to a select few, it seems that this path may help streamline monetization. It highlights that there is a need for some type of platform to be able to manage users, share customer service issues, and that the Platform providers may begin to build features specifically to make sure that the carriers offer these smartphones to consumers at relatively lower rates in the hopes that they are able to entice partners and continue the momentum as the race to have as many apps on the phone as there are websites for your browser heats up.

  3. This seems more like a hybrid model where their deck is just one of the channels within the far more accessible marketplace.

    Isn’t that really what the iPhone’s app store is? The only difference being the company that controls the deck. Apple instead of AT&T. Apple took the control away from AT&T and lowered the fence so that more developers can get in, but they still list “featured” applications (think of it as an inner compound with its own fence) and those are the ones that get all the exposure, just like with a carrier deck.

    This is just another case of one overlord jockeying for position with another. In the end, the users win as long as the perimeter fence isn’t raised again and there is no indication that anyone is pushing for that to happen. No one has to enter the “inner compound” if they don’t want to.

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