3 thoughts on “Top designer Dieter Rams on what makes Apple special”

  1. Agreed. “design is a serious profession”. Apple is probably the only tech company with a head of design. This makes them both a tech and an industrial design firm… And actually marketing can be added to the mix!

  2. design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession;.

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