Viacom’s Web 2.0 Strategy: Leftovers

5 thoughts on “Viacom’s Web 2.0 Strategy: Leftovers”

  1. do you really think facebook or youtube are worth $1b+ each? (if the press reports of their asks are to be believed.) surely not. i agree that the illegal content is what makes youtube so awesome but really how much longer can that last?

    admittedly news corp’s purchase of myspace was a masterstroke, but it is also an “eyeballs” play more than anything right now. is one of the top online casual gaming sites and in one fell swoop viacom now has 50m+ unique ppl playing casual games each month (according to their press relase anyway…)

    i like viacom picking up smaller companies to help fill out its portfolio of digital assets – overdrive, urge, motherlode, all the wireless stuff they’re doing. i kinda feel like its coming together. kinda.

  2. Maybe it’s their way to acquire technology/internet software DNA on the not-so-cheap, it’s hard to imagine that any of these acquistions (except NeoPets) have a valuable brand or business for Viacom.

    Though if I’m right, it seems like their skewing too much to the media side of the equation. A more “techie” institution like… perhaps Friendster would make the most sense IMHO. Integrate that with MTV’s competencies and you have a solid MySpace competitor.

    As you suggested, maybe their just tactically trying to acquire eyeballs in the short term rather than investing in a long term strategy.

  3. Viacom misses the boat constantly. I did an analysis on all their Internet Properties, and the traffic has been down in the last three months (

    Instead of buying irrelevant companies, they could have married their MTV network with a social network. This would give MySpace a run for their money since MTV could have arranged their network geared around musicians.

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