Viacom’s Web 2.0 Strategy: Leftovers

5 thoughts on “Viacom’s Web 2.0 Strategy: Leftovers”

  1. do you really think facebook or youtube are worth $1b+ each? (if the press reports of their asks are to be believed.) surely not. i agree that the illegal content is what makes youtube so awesome but really how much longer can that last?

    admittedly news corp’s purchase of myspace was a masterstroke, but it is also an “eyeballs” play more than anything right now. shockwave.com is one of the top online casual gaming sites and in one fell swoop viacom now has 50m+ unique ppl playing casual games each month (according to their press relase anyway…)

    i like viacom picking up smaller companies to help fill out its portfolio of digital assets – overdrive, urge, motherlode, all the wireless stuff they’re doing. i kinda feel like its coming together. kinda.

  2. Maybe it’s their way to acquire technology/internet software DNA on the not-so-cheap, it’s hard to imagine that any of these acquistions (except NeoPets) have a valuable brand or business for Viacom.

    Though if I’m right, it seems like their skewing too much to the media side of the equation. A more “techie” institution like… perhaps Friendster would make the most sense IMHO. Integrate that with MTV’s competencies and you have a solid MySpace competitor.

    As you suggested, maybe their just tactically trying to acquire eyeballs in the short term rather than investing in a long term strategy.

  3. Viacom misses the boat constantly. I did an analysis on all their Internet Properties, and the traffic has been down in the last three months (http://www.bumpbox.com/article.php?id=68).

    Instead of buying irrelevant companies, they could have married their MTV network with a social network. This would give MySpace a run for their money since MTV could have arranged their network geared around musicians.

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