What's Behind T-Mobile USA's Big Bet on Google Phones

26 thoughts on “What's Behind T-Mobile USA's Big Bet on Google Phones”

  1. T-Mobile’s killing themselves with extremely limited 3G deployments. Yes, where they have them, they’re getting good speeds and reliability, but it’s not widely available. I live in the state capital of a large state, and 3G’s just not a T-Mobile option here. Even had there been a 3G T-Mo option here, the limited selection of 3G handsets simply isn’t that good.

    Higher ARPU customers have never been TMo’s forte, and their increasing dependence on Walmart as a major rettail partner is not helping them gain high ARPU data customers, who will not accept am EDGE solution. I think TMo will be hard hit if Sprint does indeed launch the HTC Hero in Oct, as has been rumoured. I rely on an unlocked Nokia on TMo, but have to pair it with a EVDO MyFi device. If the Hero launches, TMo will lose me as a voice customer. The Hero looks like a much nicer handset than the vry poorly named mytouch 3G.

    1. They’ve been rolling out new 3G cities almost daily, so they seem pretty clear on the need to increase their 3G footprint. I almost always have 3G coverage with T-Mobile and I’m pretty happy with it.

  2. I think they are hurt by not having really hot phones as much as by the late 3G roll-out. Due to their smaller size, phone manufacturers prefer larger providers for their hot phones.

    A pity – T-Mobile has really great customer service and I’d like to see them succeed.

  3. Here’s how HTC could increase Google voice and Android adoption

    Google voice can work with HTC/Motorola to provide user’s Google voice number as default HTC/Motorola mobile number and a cheaper Android smartphone in the process . Currently, lots of my friends have Google voice number and if they can have an HTC/Motorola phone that is using their Google voice number, it would be more cost effective for everyone.
    From my blog http://people20.blogspot.com , http://docs.google.com/Doc?id=dthcr25_155gbfdnd

    Wrote:
    HTC http://www.htc.com/us/about_htc_bymail.aspx
    Motorola https://www.motorola.com/feedback.jsp

  4. As much as we wanted to ditch AT&T and move to the Android on T-Mobile, the data network is like moving back to the stone age. And their data plan pricing was worse than any of the other major players. Not sure how they can survive in the current market.

    1. Huh? What t-mobile store were you in? T-mobile has the absolute cheapest data plan of all the other major players in our area. We shopped around before signing with them. I wonder if prices vary by region or something. Hmmm…
      I also very, very rarely lose 3g service. I can count on one hand the number of times. T-mobile is the best. I hope they make it. 🙁

  5. T-mobile is too late to jump on this 3G band(width)wagon. I personally feel they are caught in the middle since they have to now not only think on how to substantially increase there 3G network across the country but also to think about how to keep themselves in race to 4G with LTE and rest just around the corner for other carriers like Verizon, Sprint etc.

    I agree with OM in saying that it would be interesting to see how they play around this in the next few years.

  6. Hey Om, Isn’t it like the 5th Anniversary of that piece I wrote for you about what T-Mobile should do? You should re-run it it for nostalgia’s sake. I’m curious to see what people would think of my advice given the current state of the company.

    1. I wrote it for GigaOM. If you type “Jesse Kopelman” in the search box, you will see a few guest posts by me. I guess the one I’m referring to is too old to have made the archive, though.

  7. T-Mobile needs to get more aggressive in getting a better hardware portfolio. The myTouch still lags behind many european releases (HTC Hero … ). The first step should be to meet the iPhone spec-for-spec and then look to improve upon it – until then, it’s going to be an uphill battle.

    1. the MyTouch is the US version of the Vodafone HTC Magic, both phones were released same year but you are right many European devices are 5 steps ahead of the MyTouch

  8. Personally, I love T-Mobile. They have great customer service and great prices. I’ve been using my old MDA (HTC) for a long while now with no problems in service.

    Now I’m looking to change phones. I love the G1, but it just isn’t up to competing with the likes of the iPhone. Neither is the MyTouch3G. Much as I hate to admit it, the iPhone is vastly superior. It’s sleek, it’s powerful, and the interface is excellent. A friend of mine pointed out the the touch-screen Black Berry seems to have been designed by engineers who don’t understand why the iPhone is so good. Well, the G1 seems to have been built by folks with less access to tech- it’s like they didn’t have the facilities to make a small phone, so they crammed it into a plastic project box from Radio Shack with a Leno-like chin.

    What it comes down to is T-Mobile just doesn’t have many good phones, as others have mentioned. I think their best next move would be to support legislation to stop the exclusive deals between wireless carriers and the cellphone manufacturers. In this way, with any phone working on any network (keeping in mind technical compatibility), T-Mobile will automatically have access to the best phones. With their great customer service and pricing, they’d stand a good chance of making serious gains against their competitors. As long as they get 3G and 4G networks rolled out ASAP.

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