Why Hollywood suddenly loves tech?

8 thoughts on “Why Hollywood suddenly loves tech?”

  1. Hi Om,

    I couldn’t agree more! Look at all the buzz around Joost. The big boys in broadcasting are more and more embracing the concept that online content serving is not evil! It is high time that these firms actually look to monetize their digital assets (shows, advertising, archived content) and create a sustainable revenue stream.

    In the spirit of disclosure, I do work for an exhibition featured on this topic (Henry Stewart New York) so if you or any of your readers would like to learn more about the technology backends that drive online content serving and the companies that are doing it, they may be interested in our exhibition/conference (www.damusers.com).

    Cheers,
    Parry

  2. Hi Om,

    There are more reasons for Hollywood to get into a long term relation with Tech Companies. There are so many fragmented ways that consumers are downloading and watching media now, if Hollywood or Music labels dont adopt and move to these platforms, they are going to loose big time. So far they have been following the customer, they really need to stay ahead of them and guide them to a platform.

    This will only be possible through metrics across various platforms. Check out this article.

    http://www.usatoday.com/money/advertising/2007-03-25-upfront-confusion_N.htm

    Cheers –
    Dan,

  3. http://musicplustv.com/mpluspr/blog/472/

    Add that to another long list of Hollywood / new media collaboration.

    I think there’s something to be said for the long tail model of film distribution. Digital distribution has not only decimated the music industry’s revenues; it also made obsolete the long running, bank-on-the-breakout-hit model of doing business. So while the multi-platinum album is becoming increasingly rare, the average consumer actually is exposed to more and more music.

    Similarly, the film industry’s model, based on the high-margin blockbuster, will also become incresignly obsolete. In it’s place will rise the thousands and thousands of quality, indie films that used to languish in undistributed purgatory, that now find an audience, given due time.

    Hollywood executives have seen the music industry crash. They understand the vulnerability of their own models best. They have personally seen the thousands of annual movies that they love, but couldn’t distribute under the old system. Maybe, just maybe, some of them are doing it for their original love of quality film making. Imagine that “Oh shit!” moment!

  4. The problem is Hollywood confuses technology for technology and technology when CONSUMERS want it – from Cinemascope to “defeat” TV to quad sound Lp’s to the Buy once-throw away DIVX, Hollywood thinks we’re razzled dazzled – clearly that is NOT the right path and interestingly enough, the technologies they loathed (or loath at the start) are usually the ones that holds the most resonance – CD’s, DVD’s & the internet.

    The problem with JOOST – it requires a download and it’s basically iFilm with a player. People don’t want to load an extra app – why did YouTube win? EASE OF USE. Everyone has Flash. You don’t need a player.

  5. Let’s see, a ‘digital’ product distributed ‘electronically’ (or vice verse). Who would have guessed?

    Download, IPTV, VOD – much less overhead and much less pollution (yeah, I know, pollution don’t mean cacao).

    Here’s the thing. Putting away the vacuum, the competition for consumer cash/eyeballs is getting tougher by the day. Game consoles, interactive activities on the Internet, streaming of the same content repeatedly by more and more content owners (e.g. BBC VOD via IPTV available in America), etc.

    So how do you keep profits up if you will be getting less of each consumer’s cash and eyeballs (maybe one eyeball instead of two)?

    Lower distribution costs, for one. Save porn until you get really desperate. Studios can not throw a fit to make people buy DVD’s. Too many forces are coming into play. Expect dramatically increasing love for tech by content owners. But never subservient behavior. Content will always be king.

  6. Content is king as Rick H. said, so for me, I’m realizing that my DVD sales have died down personally because there are a lot of crappy films not worth buying. That, and HDDVD vs BluRay is making me hem and haw until a market standard emerges.

  7. The name of the game in video distribution is long tail, not only in number of titles, but also in distribution channels. It does not matter what technology will be winner – top box, p2p, cable or satellite, Hollywod studios can’t afford to miss any of them, because even
    niche distribution channel may serve quite large audience.

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