18 thoughts on “Yahoo Reorg or Retread”

  1. I think you might be onto something. Still, the only real response that would matter is what “wall street” does. The stock movement will say if investors (and owners of the company) believe in this strategy or not.

  2. Question is whether this is preventive or reactive. Prevent buys time. React is toast.

    From previous accounts, this is a desperate reaction.

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  5. well, i agree it’s all about as clear as mud just now. maybe we’ll see more after january.

    guess i understand the re-org around customer focus, but i’d still contend that improving Yahoo monetization on search & page views is the core challenge the company needs to address… sounds like that’s now Decker’s cross to bear, altho since she’s not a techie seems like Zod’s group will be responsible for making it happen.

    at least it’s encouraging to see Semel blogging. i won’t hold my breath for the next post, but right now he’s ahead of Eric Schmidt on that count. would be great to see more Internet Giant CEOs blogging about where they plan to take the company. the vision thang, you know.

  6. I think this speech was pulled right out of a Dilbert cartoon. They forgot “empower key motivators.”

    I would have liked to see a list of actual initiatives or objectives… something we could really sink our teeth into.

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  8. Viewing the announcement through an agency lens, I wonder about construction of the (mandatory) bridge between the “Audience” group and the “Advertisers and Publishers” group.

    In business terms, what will “great user experiences” deliver to Yahoo!, beyond more eyeballs — which the company obviously does not need? Without an innovative means of monetizing these experiences, one that is embraced by people (that is inclusive of consumers and advertisers, of course), there is no path that is truly forward…and hint, the solution will not be found in the disruptive tactics (read: banner ads) of our medium’s infancy.

    Yahoo!’s general approach to the market and their “partners” aside, the above is the big issue from where I sit — and one that I would have liked to have seen formally addressed in a structural fashion.

    That said, I applaud the destruction of the product groups/managers…whose lack of incentive to innovate has left advertisers in a consistent quandary for many years now.

  9. Nice, bold moves from a great company, Terry and the Yahoo team.

    If I may humbly suggest another:

    The launch of a brand new ad platform where you’d enable your advertisers to quickly and easily select and bid on the actual demographic and psychographic traits and characteristics (keytraits) of their most desired customers; instead of just the words people enter into search boxes.

    As explained in the white paper at MatchTo.com and detailed in it’s pending patent (#11/250,908), Match Engine Marketing (MEM)/paid match would, among other things, enable Yahoo to stop Google in its tracks (while taking 10%+ of their search share), further boost the use of your many other excellent products and services, and cut human-generated click fraud by 85%+; doing so w/in 24 months of the launch of MEM (i.e. Yahoo Match Marketing).

    Like paid search did before it, paid match is itself going to turn the world of advertising upside down–again.

    Yahoo should be at the helm when it does.

  10. Come on Om. When was the last time you found a good three card monte game here in NYC? They’ve been gone since the last century. You want a more current analogy? Semel will fix Yahoo when Bush fixes the war. In fact they won’t so it will be up to the next guy (or gal).

  11. Yahoo has no vision of the future.

    The Board and Semel need to do some hard-thinking. This is just the latest in a series of investor window-dressings. Those who manage money have read the writing long back.

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