2 thoughts on “Yahoo makes its move, snags Right Media, an ad-exchange”

  1. I worked at Yahoo for several years and have used RightMedia’s adserver at a couple companies. I was always impressed with the yieldmanager platform and think this is a huge win for both companies!

    Go Yahoo!

  2. This is another wise and prescient move by Yahoo.

    As the advertising knowledge and sophistication of publishers and product & service providers continues to grow in the years to come, so will their desire–and expectation–that the ad platforms they operate in will be as efficient and transparent as possible.

    While not the size of DoubleClick, for what they do provide, Right Media is a much better investment than was the overpriced DC.

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