22 thoughts on “Hey AOL, You Got Googled”

  1. One thing that I think people overlook about AOL is its 20M users who are, let’s say, not that discriminating. If you are interested in getting your new product/service out to an audience other than early adopters without a lot of advertising, an alliance with AOL is a good way to go.

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  3. Talking about AOL users, they rock! …Talk to any internet marketer and almost everyone would say they are the best converting demographic in the internet (except in the b2b space)…

  4. Google is no doubt a great search engine and a brand but they will face intense competition.
    Check out https://chitika.com , I like their style of banners and also check out advertisement marketplace http://www.adbrite.com/ Their will be 50 such companies offering cut throat competition. Not to forget the old Wall Street advertisers who are hungry to BUY these companies.
    Google must look beyond advertisements to keep its skyrocketing stock escape the orbit($290 Billion, MSFT market cap)

  5. Also i hate when armchair marketers blog around predicting Google is going to show banner ads in SERP’s (search results pages).

    Banners are the worst way to monetize a SERP,period …The best CPM google may ever get for a banner ad would be around $5 and it pales in comparison to the CPM generated by text ads on SERP’s

    But said all this i think there are some parts of the google property where banner ads can fit , like for example the Google image search (where CPC text ads will have the worst click thro rate , sit its better to monetize with CPM based banners).

    Google News is also a good place for banners but they will have a legal nightmare if they try to monetize it …

  6. gopi, great point in the last comment. i agree. google maps, google images, google video and google news could be the right place for image ads. by the way, i don’t understand why people think that google will do boneheaded things, and why AOL will kill the golden goose. the messed up once before, okay make that twice before, but this is a slightly more enlightened company that faces “lights out” if it messes up.

  7. My mother in law uses AOL. She has a cable modem but insists on keep AOL as her email address and she likes to use AOL because that’s what she’s used to. She uses the AOL browser. Anyway, she informed me a few days ago that AOL’s search is poor in comparison to Google’s search. I didn’t have the heart to tell her that they were one in the same. I think she was trying to tell me that she likes the clean Google UI. I found the exchange hilarious and instructive. Google has built a brand based on clean, fast, and high quality search. It’s a real brand with loyalty. They can’t abuse that position, but it is the core meaning of the brand to the average user.

  8. Good points Om,i guess Google News would be their second largest inventory after search but legality will be a main issue in monetizing that…

  9. Without offending anyone, I would like to point out that lotsa old people love AOL. My colleague told his mom didn’t let him upgrade her ISP to broadband and told “No please don’t touch the setup, everything is just working fine”. She probably doesn’t wnat to go through the learning curve. Reminds me why 50% of the VCRs in the world flashed 12:00.

    Contradicting to Gopi, are you going to throw ads on my content(news) on your website ? You will have too many enemies to fight then.

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  11. >> Contradicting to Gopi, are you going to throw ads on my content(news) on your website ?

    Khabri, thats why i posted previously that it will be a big legal nightmare if they try to directly monetize Google News…

    At present Google News is a loss leader for them and it will be very interesting how they will monetize it!.

  12. honestly, i think that google’s next step should be getting involved with Apple and financially supporting or buying up the mozilla/firefox projects. with that much weight behind them, and apple with their new power from the intel chips, they should do QUITE well at toeing up with microsoft.

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