Return of Danny Rimer

14 thoughts on “Return of Danny Rimer”

  1. It’s good to see that Danny has learned a few things. I worked for a Barksdale Group portfolio company during the late 1990’s and Danny added such limited value, I wondered who he was. I am being more polite here than Mr. Rimer’s behaviour at the time warrants.

  2. Pingback: Mark Evans
  3. Hi Om, I’d love to see you write a piece on the public launch of Spot Runner that you mentioned here. For example, why did they launch with the traditional T.V. model rather than the hot online video ad space? Obviously they have this capability but they don’t use it as their lead? As an online marketer and online Ad Ops guy with rich media advertising background this really surprised me. They have a good idea here that leverages the power of the web and could havee some really interesting impact on the burgeoning local advertising space. You can read my thoughts on Spot Runner at my blog post here http://www.exceler8ion.com/2006/01/13/see-spot-run/

  4. Funny, but did anyone read the fine print on Spot Runner’s web site? Did Rimer? No 60 second ads or national airings permitted. There’s more: Spotrunner keeps the ad you paid for and forces you buy air time only from them. They do not permit you to air your own ad with some other agency. They will not give you a web version to put on your own web site or to send out freely via e-mail without a big watermark across it. Spotrunner will resell your ad to your competitors if you stop airing with them, and they actually charge more money for air time than just about anywhere. If Google wanted to get in the game they should buy Spotrunner’s largest direct competitor, the semi-automated ad national agency Cheap-TV-Spots.com because Cheap TV Spots does everything that Spotrunner should, but doesn’t, including internet and mobile. And Cheap TV Spots does it faster, better and cheaper with national TV airings to millions of households as low as $10 (USD). CheapTVspots.com national airings are better for web-based businesses that require a national presence. Maybe Google, Yahoo or ASK.com should buy them both and combine them into one hyper-functioning unit. Recently heard or read that CheapTVSpots.com was raising capital to attempt a bid for Spotrunner. Maybe that is Google’s real strategy. Wait a bit, then they could buy one and get them both. That way quality TV and web ads could easily air concurrently. Total one-stop media saturation. This is not for Madison avenue clients, but it would work for everybody else.

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