8 thoughts on “Software Side of Mobile Phones”

  1. Om,

    Good summary of the acquisitions by OEMs. I believe these acquisitions are meant to further the manufacturers’ goals in selling off-deck post-sales incremental services to the consumers, rather than cramming their handsets with features. In other words this is an off-deck/off-portal rathern than on-deck/pro-operator strategy.

    The manufacturer-operator war is making an unexpected turn and is now skewing in favour of the manufacturers. SEMC, Moto and Nokia are all adding services on top of their handsets, the most notable of which is Nokia’s Content Discoverer, the evolution of Preminet. In general, operators have failed to reach their handset customisation ambitions, both in terms of ARPU and brand loyalty goals, and so manufacturers are realising they can get away with doing services. Rumours are than even Vodafone is scaling back on its 17-volume terminal customisation specs. The platform strategies announced by Orange and Voda are because the operators have realised they have to be pragmatic with their customisation, and focus on the few things they can customise well, rather than continuing the buy-tons-of-paint-and-turn-everything-red type of strategy.


  2. Om, what do you think about the possibility of mobile operators giving mobile phones for free in exchange for their “eyes” (if they agree to watch contextual ads”)?

  3. Hey again everyone, i found a cool site today that i wanted to share with everyone. Its at the website http://www.soft-go.com ..and you can get all the freeware programs and shareware programs you could ever want! They also give you the opportunity to review software and read reviews that others have submitted as well. if you like free software as much as i do, you need to go look at this site because you probably wont find anything like it for a while!

  4. This is going to be a loooong time before the manufactures create anything that is remotely useful for the user.

    Simple shortcuts and applications that are thoughtfull and useful cant be delivered at this satge in the US as the ecosystem in services and apps for using them has not evolved.

    Vodafone learned this lesson the hard way in Japan by trying to leveregae phones with little or no good software. Result, exit the market and now the new owner is Softbank and look at the result. Better handsets with incredible UI= huge sales and new customers.

    I disagree that there is a war between Manufacturers and operators as mentioned above. I belive its much more of the the swiss knife effect to sell more handsets and deliver additional revenues beyond the hardware sales.

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